COLUMBIA, S.C. — Eleven months after announcing that Nike would become its official shoe and apparel partner, South Carolina Athletics announced today, July 1, its 10-year partnership with Nike, a brand born from college sport and built to empower the next generation, has officially begun. The partnership makes Nike the official supplier of uniforms, footwear, apparel, and equipment for the entire South Carolina Athletics program.
“Today is the official start of a new era for Gamecock Nation,” said Athletics Director Jeremiah Donati, “one that is fueled by tradition, momentum, and one of the most passionate fan bases in college sports. This partnership marks more than a change in apparel. It represents a shared vision for excellence, competition, and the continued elevation of the South Carolina Athletics brand. We are proud to join the Nike family and look forward to providing our student-athletes, coaches, and staff with the very best in athletic performance and brand representation.”
“Nike has set a standard of what world-class excellence looks like in collegiate athletics, Olympic, and professional sports, and that aligns with what we aim to achieve here at South Carolina,” Donati continued. “Their commitment to innovation, performance, and storytelling aligns perfectly with our vision for the future. We are excited about our relationship with Nike and love their vision for us. I cannot thank Elliott Hill (President and CEO, NIKE, Inc.), Ann Miller (EVP Global Sports Marketing, NIKE, Inc.), and their team members enough for their collective efforts in what is quickly becoming a great partnership between South Carolina and Nike.”