NEWBERRY COUNTY — For some the official holiday shopping season will begin around midnight Thanksgiving when retailers open their doors for Black Friday sales, drawing ever growing crowds each year and promising reduced pricing and savings galore.
But how much is myth and how much is fact?
When it comes to shopping for Christmas, Americans have taken a chore and created a yearly event some steadfast shoppers strategize and plan for a year in advance.
But how much of these claims are accurate? Are you getting the best deal you can find? Take a look at these facts and myths before heading out for post-turkey shopping.
Eleven percent of the deals shoppers will clamor for will have the same price as last year. As a matter of fact, according to WalletHub, Big Lots and Costco will have 16 percent of the same offerings as they did last year and Best Buy will have 14 percent.
WalletHub was also quick to point out that more than 17 percent of the sales offered will be priced higher than the same item everyday on Amazon.
The belief that all the best deals are offered in circulars and advertising before Black Friday is not true as some retailers such as Amazon use no traditional advertising while other retailers will wait until competitors have posted pricing for the one day sale before setting their own.
During Black Friday sales, the prices will be at their lowest for the entire year. Or will they? Another falsehood, especially when it comes to winter apparel, toys and HDTV’s. Toys will be at their lowest price the Saturday before Christmas, HDTVs will be reduced to their lowest pricing between December and February, and winter apparel will be most affordable right after the Christmas holiday.
Another myth has to do with those door-buster deals, the ones shoppers wait in line to get. Door-buster deals actually are designed to increase already heavy foot traffic and are usually stocked in extremely low numbers with those same deals available online.
Some shoppers have developed a strategy over the years of buying more than they need while the sale is on and returning what isn’t needed.
In the past this worked, but retailers have begun to change their strategy as well, with many leaning toward store credit only returns from Black Friday sales, even with a receipt, and serial returners are now being tracked and refused service.
Is Black Friday the biggest shopping day of the year? Nope, it’s another myth. Black Friday regularly sits at about fifth on the list. Until the advent of online sales, Black Friday rarely made the top 10 dating back to the 19th century.
Another myth is that Cyber Monday is the biggest online sales day of the year. Cyber Monday, until the term was coined by the media, would not be ranked in the top 30 days and after the term was coined still struggles to find itself in the top 10.
Reach D. C. Moody at 864-855-0355.