Advertising veteran joins Civitas Media’s SC team

August 15, 2014

NEWBERRY – Bob Scanlon has been named the new Group Business Development Manager for Civitas Media’s publications in South Carolina.

The South Carolina Group includes The Newberry Observer in Newberry, The Herald Independent in Winnsboro, The Union Daily Times, The Easley Progress, The Pickens Sentinel and Powdersville Post.

Scanlon was named to his new position by Michael Bush, CEO and president of Civitas Media.

Scanlon replaces Don Wilder, who was named Local Business Development Manager for The Union Daily Times.

“I believe Civitas Media has a business plan that will allow our communities to be served by great newspapers and information websites for many years,” Scanlon said. “I like that they have found a way to be embedded in communities while utilizing resources, products, and services that many larger communities strive for.

“I enjoy this consultative approach to advertising sales because of the partnership I can build with area businesses,” he added. “It is a wonderful feeling to see marketing ideas we generate propel small- and mid-sized businesses to success.”

Scanlon grew up in Reedsburg, Wis., and worked his first jobs in a tourist town in nearby Wisconsin Dells. He went into the U.S. Navy after graduating from high school at the age of 17.

In his four years of duty, he was deployed on three Mediterranean/Indian Ocean cruises.

Once out of the military, Scanlon worked his way into a number of community newspapers in Wisconsin and Minnesota in advertising sales.

His wife, Ottilia, is from Menasha, Wis., and they have two daughters. Kyla, 22, is a senior at UNC-Charlotte and Isabelle is a sophomore at Boiling Springs High School and in a dual enrollment program at USC-Upstate. Earlier this year they grew their family with the adoption of son, Howie, age 4.

Scanlon and his family have lived in Boiling Springs since 2012.

“My family loves South Carolina and we are positioned to be here with our kids for many years to come,” he said. “We are excited to be part of these communities through business associations, shopping, and family excursions.”